Campaign Data
Needs Assessment

Registered Republicans who have skipped recent primaries, pulled inconsistent ballots, or dropped off after 2020. In a year where GOP anger is high these voters are movable. The walk list has a sortable Soft R Category column — filter to isolate this group from Independents.

Voters who have never pulled a partisan primary ballot but show up for general elections. No party loyalty — persuadable with the right message. The walk list has a sortable Independent Category column — filter to isolate this group from Soft Republicans.

People who purchased a home in 2022 or later and have not yet registered to vote at that address. New housing developments are bringing residents from more competitive areas. They are not entrenched Republicans and a welcome rather than an assumption goes a long way.

Voters who participated consistently then stopped. They are despondent not apathetic. Something made them disengage. The right message or a personal contact can bring them back.

Registered voters aged 18–30 (born 1996–2008). High enthusiasm potential but lower turnout without direct contact. Includes all voter statuses — some are active regulars; many have only voted once or not at all.

People who are on the voter rolls but have no recorded participation in any primary or general election. They exist and are reachable — they just have not been given a reason. This report is updated monthly as new registrations come in throughout the campaign cycle.

We have identified 22700+ Clermont addresses where no registered voter is on file. These are targets for canvassing and registration drives.

Recently sold homes especially in new subdivisions where no voting pattern exists yet. First contact matters. Includes owner name from the county auditor for direct outreach. Same underlying data as VT3 — framed here for registration targeting rather than voter persuasion.

A monthly report of new property sales and new voter registrations by precinct — so your team always knows where fresh doors are opening.

Using unregistered address lists to plan targeted registration events by township or neighborhood. The Unregistered Households report provides the precinct-level breakdown needed to identify where to focus registration efforts.

Addresses sorted street by street for door-knocking efficiency. Filtered by target score so volunteers knock the right doors. Organized by precinct so each volunteer packet covers one walkable area.

Call lists filtered by category: soft R independent or dropoff. One contact per household to avoid duplicate calls.

One record per address for mailers — no duplicate households. Includes property value data so you can tailor the message by neighborhood.

Where are your votes hiding? Which precincts have low turnout among your target voters? This tells you where to put resources and where to stop.

Which townships have the most soft Republicans? Where are the unregistered households concentrated? This drives where you send your volunteers.

Precincts with the highest concentration of recent property sales — where new neighbors are arriving and no political identity has formed yet. Derived from county auditor sale records; precinct assignments are approximate.

High-turnout Republican voters who consistently pull R in primaries and show up in every general. Knowing where these voters are concentrated tells you where to stop spending resources. These precincts are not your audience.

Many local issues — levies and school board seats — cut across party lines. Knowing which school district a voter is in opens issue-based messaging opportunities.

Higher assessed property values correlate with donor capacity. Identifies neighborhoods and streets for fundraising events and major donor outreach.

New residents who purchased expensive homes have resources and no established local political loyalty yet. Early outreach can convert them to donors and supporters.

High-engagement voters with moderate property values — the grassroots donor base. These are your recurring small donors and event attendees.

Ohio Issue 1 in August 2023 the marijuana vote local levies — where did Republicans vote against their party? Those are your wedge issues and the data shows exactly which precincts moved.

People relocating into Clermont often come from Hamilton County Columbus suburbs or northern Kentucky — areas with more competitive politics and different expectations of their representatives.

Once you tell us which issues you want to lead with we can filter your target lists to emphasize voters most likely to respond to those themes.